Dior Reveals First Campaign With Lewis Hamilton

Following this summer’s announcement that Hamilton will be the guest designer of a new Dior menswear capsule.

Creativity knows no bounds at the house of Dior with Kim Jones. After Lewis Hamilton was announced as the newest Dior brand ambassador and guest designer for the next lifestyle capsule earlier this summer, the French luxury house has now launched the campaign for the collection.

Lensed by Rafael Pavarott, the Lifestyle Capsule campaign dedicates this collection to winter seasonal sports like skiing and snowboarding. An ode to creativity and exciting pastimes during the cooler weather, Hamilton reflects on his own passions, like racing, where he constantly tries to push the boundaries to surpass himself. Combining Dior’s heritage moments with Hamilton’s undeniably suave fashion sense, the collection refines house codes for the winter season.

The campaign sees the seven-time F1 world champion take on the slopes where he is photographed against a backdrop that features captivating mountain scenery in bright shades of blue. He sports oversized sweaters knit sweaters with wide-legged pants, resembling the après-ski uniform. Key highlights of the collection include the Dior 8 backpack and messenger rider 2.0, both utilizing ultra-resistant material. The retro-futuristic look is completed with a pair of B44s while the B33 sneaker adds to the casual attire.

Take a look at the campaign above.